Let’s talk about feedback
Jill Kratz Jill Kratz

Let’s talk about feedback

Critique is really just your critical thinking skills. People often struggle giving feedback to designers because they’re worried they’ll hurt someone’s feelings. And for the creator, it can feel like a vulnerable, tough process. But when done correctly, critique should feel natural.

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The role of the brand audit
Jill Kratz Jill Kratz

The role of the brand audit

Visual audits are so important to keeping your brand in check. After years of establishing your company, with countless changes happening within the organization’s team structure and service offering, the consistency of your marketing materials can become quite the cluttered mess.

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