The Pennsylvania Public Horticulture Coalition
The Pennsylvania Public Horticulture Coalition (PPHC) is a collective of organizations whose mission is to amplify the voice of Pennsylvania's public horticulture industry on Capitol Hill. They focus on informing legislators and the public about the vast benefits its organizations provide the state, including education, community development, research, agricultural cultivation, tourism, and conservation.
We worked on:
Branding
Asset development
Website design
Social media content
Collateral
Design note:
We combined whimsical emotions with poise and confidence to bring this coalition to life. Our core idea was the focus of combining plants + people. To stand out from the saturated green space that exists today, we gave the organization a darker palette, inspired by the beginnings of the lifecycle.
Brand vibes:
Growth. Clean. Togetherness. Childlike. Peace. Happiness. Ambition.
