York County Honors Choirs
Our goal for York County Honors Choirs (YCHC) was to update the brand and create a digital experience that matches their elite choir of talented and committed students. We worked with our partners Element A, Wendy Adams Photography and Jasmine Bucher web design.
We worked on:
Branding
Asset development
Print collateral
Social media content
Website art direction
Design note:
We wanted to respect the dignity and history of the YCHC brand while updating it to reflect a more modern and prestigious expression. We condensed and simplified the typography and gave breadth to the mark while changing the colors to reflect the brand’s emotions.
Brand vibes:
Inspiring. Elite. Modern. Simple. Ambitious. Proud. Entertaining.
